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Abstract

This study aimed to analyze the characteristics of dried yogurt, market potential, consumer perception, consumer purchasing behavior, and attributes that affect the purchase of dried yogurt made by teenagers, adults and employees in Bogor City. The results showed that based on testing the characteristics of dried yogurt with parameters of water content, pH, Aw, Viscosity, TAT and total lactic acid bacteria dried yogurt is safe for consumption. Based on the results of the conjoint analysis, it shows that to market dried yoghurt, producers must design dried yoghurt with probiotic content, then the product packaging must be in accordance with consumer tastes, in this case consumers prefer dried yoghurt with a packaging of 7 grams and priced at 10.000.Based on the results of the decriminant analysis, it shows that out of 100 respondents, as many as 90 people will buy dried yogurt if dried yogurt is marketed. Then 4 people will not buy dried yogurt if it is marketed and 6 people are hesitant about the choice. Based on the descriptive results of the study, it was shown that out of 100 respondents there were 47 women and 53 men with large families totaling 4 people, with an average income and expenditure a month of Rp. 500.000 - Rp. 1.500.000.

Keywords

dried yogurt consumer conjoint analysis decriminant analysis marketed

Article Details

Submission of a manuscript implies that the work described has not been published before or is under consideration for publication elsewhere (except in the form of an abstract). When the manuscript is accepted for publication, the authors agree to automatic transfer of the copyright to the publisher.

Author Biographies

Irma Isnafia Arief, Institut Pertanian Bogor

Departemen Ilmu Produksi dan Teknologi Peternakan, Fakultas Peternakan, IPB University, Jl. Lingkar Akademik, Kampus IPB Darmaga, Bogor 16680, Indonesia

Zakiah wulandari, Institut Pertanian Bogor

Departemen Ilmu Produksi dan Teknologi Peternakan, Fakultas Peternakan, IPB University, Jl. Lingkar Akademik, Kampus IPB Darmaga, Bogor 16680, Indonesia

Lucia Cyrilla Eko Nugrohowati, Institut Pertanian Bogor

Departemen Ilmu Produksi dan Teknologi Peternakan, Fakultas Peternakan, IPB University, Jl. Lingkar Akademik, Kampus IPB Darmaga, Bogor 16680, Indonesia

How to Cite
Monasdir, M., Irma Isnafia Arief, Zakiah wulandari, & Lucia Cyrilla Eko Nugrohowati. (2023). The Characteristics of Dried Yoghurt and Market Test on Adolescent Consumers, Adults and Employees in Bogor City. ANIMAL PRODUCTION, 25(3), 199-208. https://doi.org/10.20884/1.jap.2023.25.3.212
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